---
title: Track Calls from Google Ads
slug: business-phone-system/track-calls-from-google-ads
docTags: 
createdAt: 2026-07-11T08:27:14.194Z
---

If you use [Google Ads](https://ads.google.com/home/how-it-works/) — the online advertising service developed by Google — and have enabled [call reporting](https://support.google.com/google-ads/answer/2454052), which runs on a [Google forwarding phone number](https://support.google.com/google-ads/answer/2382961), you may not be able to capture the caller's actual "From" number on your Exotel dashboard for calls routed to your ExoPhone through Google Ads. Exotel receives the call from the number allocated by Google, and that is the number displayed on your dashboard.

## Why the caller's number is not captured

According to [Google's call reporting FAQ](https://support.google.com/google-ads/answer/2454052), customers' calls are routed through a Google forwarding number, which lets you gather data about the call. Google notes that caller ID still works for calls routed through Google forwarding numbers, "except in India". Further down the same article, Google indicates that Japan has the same limitation.

If your callers are affected by this limitation, your Exotel dashboard shows the Google-allocated forwarding number instead of the caller's actual number.

## Show the actual caller number

Use a [separate ExoPhone number](/business-phone-system/purchase-exophone) for each of your [Ad Groups](https://support.google.com/google-ads/answer/2375404). You can then [disable the Google forwarding number](https://www.en.advertisercommunity.com/t5/Advanced-Features/Disable-Google-Forwarding-Phone-Numbers/td-p/563689) and choose the "Use my own phone number" option instead of a forwarding one. This solves the problem: calls reach your ExoPhone directly, so the caller's actual number appears on your Exotel dashboard.

## Need more help?

If you wish to understand this in detail, reach out to the [Customer Happiness Team](https://exotel.com/about-us/customer-happiness/) at 08088919888 or write to [hello@exotel.in](mailto\:hello@exotel.in). The team is available 24/7.