---
title: Campaign Types
slug: contact-center/f-YQ-campaign
docTags: 2-Ht1r3WXqyOYDG-oAM9r,FlF_3yCV1RYWke1XxK4hQ,LKhN77xB-umdbJvAoc-21
createdAt: 2025-09-26T03:01:10.657Z
---

## Overview

Ameyo supports multiple campaign types. Each type defines how interactions are initiated, routed, or managed, and comes with a specific set of configuration options.

# Types of Campaign

## Preview Campaign

**Definition/Behavior**

- Customer/lead details are displayed to the agent before a call is initiated.
- The agent manually decides when to place the call.

**Use Cases**

- Calls requiring agent preparation before connecting with the customer.
- Situations where compliance requires an agent to review lead information.

**Relevant Settings**

- Lead details display.
- Agent-controlled dialing.
- Retry attempts for failed/unanswered calls.
- Wrap-up handling.
- Lead recycling after retries.

## Progressive Campaign

**Definition/Behavior**

- Calls are automatically dialed as soon as an agent becomes free.
- The system maintains a one-to-one relationship between available agents and calls dialed.

**Use Cases**

- Medium-scale outbound campaigns where continuous flow is required.

**Relevant Settings**

- Auto-dialing when agent is available.
- Retry logic for unanswered/busy calls.
- Wrap-up time and break handling.
- Lead recycling rules.

## Predictive Campaign

**Definition/Behavior**

- The system predicts agent availability and dials multiple numbers in advance.
- Aims to reduce agent idle time by connecting live calls to agents as soon as they are free.

**Use Cases**

- High-volume outbound campaigns where agent utilization is a priority.

**Relevant Settings**

- Dial ratio (calls per agent).
- Abandon call limit.
- Retry attempts and delay.
- Lead recycling.
- Agent allocation rules.

## Inbound Campaign

**Definition/Behavior**

- Handles incoming calls/messages initiated by customers.
- Routes interactions to agents using defined routing strategies.

**Use Cases**

- Customer service/helpdesk operations.

**Relevant Settings**

- Routing (round-robin, skill-based, priority, sticky agent).
- Queue size, wait time announcements, and music on hold.
- Business hours and holiday schedules.
- Overflow handling rules.

## Blended Campaign

**Definition/Behavior**

- Supports both inbound and outbound calls in the same setup.
- Agents can switch between modes automatically or manually.

**Use Cases**

- Contact centers balancing service (inbound) and outreach (outbound).

**Relevant Settings**

- Blending mode (auto or manual).
- Priority settings (e.g., inbound over outbound).
- Queue allocation for inbound.
- Lead assignment for outbound.

## Parallel Predictive Dialer (PPD)

**Definition/Behavior**

- Similar to Predictive dialing, but dials across **multiple lead lists in parallel**.
- Ensures that campaigns with different lead segments are processed simultaneously rather than sequentially.
- Lead lists are mapped to queues (specific to PPD), so each queue can pull from its assigned list.

**Use Cases**

- Outbound campaigns where multiple lead lists must run concurrently.
- Scenarios where segmentation (by geography, customer type, product line, etc.) is required within the same campaign.

**Relevant Settings**

- Lead list assignment per queue.
- Dial ratio and pacing across lists.
- Retry attempts per list.
- Abandon call control (same as predictive).
- Queue-level monitoring of call outcomes.

## Campaign Settings

Campaigns share a common set of configurable options. These are detailed under:

1. **General Settings**
   - Campaign name, type, description
   - Time zone, business hours, holiday calendar
   - Caller Line Identification (CLI)
2. **Dialing Parameters (Outbound)**
   - Retry attempts and delay
   - Dial ratio (predictive, power)
   - Max concurrent calls
   - Abandon call handling
3. **Queue Management (Inbound)**
   - Queue size and maximum wait time
   - Routing strategies
   - Announcements
   - Overflow handling
4. **Lead Management**
   - Lead list assignment
   - Lead recycling and prioritization
   - Blacklist/DNC checks
   - Manual or automatic lead assignment
5. **Agent Settings**
   - Agent assignment
   - Max concurrent interactions
   - Wrap-up time
   - Break handling
6. **Monitoring & Reporting**
   - Real-time campaign stats
   - Abandon/drop monitoring
   - SLA compliance tracking

## Related topics

- **Outbound Call Context Policies** — How the platform chooses the customer **call context** and voice path for outbound dials (policy types, failover ordering, temporary unavailable behavior on the same flow session, and related preferences).