Overview
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The Campaigns dashboard is a unified workspace in Exotel that allows you to plan, execute, and track all outbound communication campaigns from a single interface. It supports multiple campaign types — Call, SMS, WhatsApp, RCS, and Auto-Dialer — along with integrated tools such as Lists and Contacts and Campaign Throttling controls.
Campaigns are accessible from the Tools → Campaigns menu in the Exotel dashboard. Each campaign type offers specialized features and reporting, while maintaining a consistent workflow pattern:
- Configure campaign basics and target audience
- Select message or call template and personalization options
- Schedule and launch
- Monitor progress via real-time statistics and reports