Engage (ExoCampaigns)
Overview
The Campaigns dashboard is a unified workspace in Exotel that allows you to plan, execute, and track all outbound communication campaigns from a single interface. It supports multiple campaign types — Call , SMS , WhatsApp , RCS , and Auto-Dialer — along with integrated tools such as Lists and Contacts and Campaign Throttling controls.
Call Campaign
The Call Campaigns feature enables campaign managers to run large-scale Call Campaigns for up to 5 lakh contacts . It includes capabilities such as dynamic greetings and IVR creation, retry policies, campaign-level reports and inbox, contact lists, throttling controls, and the ability to mark an ongoing campaign as completed.
SMS Campaign
The SMS Campaign feature enables campaign managers to run large-scale SMS campaigns for up to 5 lakh contacts . It includes capabilities such as static and dynamic messaging, campaign-level reports, inbox view, real-time performance stats, and the option to mark an ongoing campaign as completed.
RCS Campaign
The RCS Campaign feature enables campaign managers to run interactive RCS campaigns with Rich Cards , Images , Videos , GIFs , Carousels , and more. Use the campaigns dashboard to reach your audience and track performance in real time.
WhatsApp Campaign
The WhatsApp Campaign feature enables campaign managers to run WhatsApp campaigns for up to 5 lakh contacts , with support for personalized messages , rich media , campaign-level reports , inbox view , scheduling , and more. Self-Service Dashboard Sign up through the self-serve dashboard, create and manage templates, and launch campaigns within minutes.
Dialer Campaign
The Auto-Dialer feature is Exotel's outbound dialer (OBD) solution. It automates outbound calling by connecting available agents to customers from a list, removing the need for agents to manually dial.
Manage Lists and Contacts
The Lists and Contacts features act as an integrated address book within the New Campaigns Dashboard . Together, they help manage audience data efficiently for all campaigns — including Call, SMS, WhatsApp, and RCS.