Lead Penetration Report

overview the lead penetration report provides a summarized view of how effectively your uploaded lead lists are being utilized during specific time intervals (e g , 30 minutes, 1 hour, etc ) it highlights key metrics such as total uploaded records, dial attempts, connected leads, penetration rate, and conversions , offering end to end visibility into lead engagement and campaign performance this report helps campaign managers assess dialing effectiveness , identify conversion trends , and determine how thoroughly a lead list has been contacted over time purpose use this report to track lead utilization and conversion efficiency within campaigns measure penetration rate — how many uploaded leads have been dialed or connected identify callback trends , dnc (do not call) dispositions , and sales conversions optimize dialing strategies and lead recycling intervals based on performance data report fields column name data type definition # number serial number of each entry in the report table interval start time start time of the data collection window defined by the user while generating the report interval end time end time of the data collection window defined by the user while generating the report campaign name string name of the campaign from which the calls were made lead id string unique identifier of the lead list uploaded for the campaign lead name string descriptive name of the lead list uploaded for dialing total uploaded customers number total number of unique customer records uploaded in the selected lead list this reflects the current total records at the time of report generation and is not restricted by the selected interval total attempts number total number of call attempts made from this lead list within the specified interval includes multiple call attempts to the same customer total customers tried number total number of unique customers who were dialed at least once from this lead total dnc disposition number total number of calls marked with a do not call (dnc) disposition within the lead list total callback disposition number total number of calls where agents marked a callback disposition, indicating follow up requirements conversion number represents the total number of successful sales or positive outcomes recorded for this lead list formula conversion = (total unique customers tried – total sales dispositions) connected % percentage percentage of leads successfully connected formula connected % = (unique connected customers ÷ total uploaded records) × 100 penetration rate percentage indicates how many uploaded leads were actually contacted formula penetration rate = (unique customers tried ÷ total uploaded records) × 100 avg no of attempts per customer number average number of call attempts made for each customer formula total attempts ÷ total unique customers tried how to interpret the report each row in this report represents a campaign lead list summary for the specified time interval by reviewing these metrics, supervisors can determine dialing efficiency — how many leads were contacted vs uploaded lead quality — how many resulted in conversions or callbacks agent effectiveness — whether repeated attempts led to meaningful outcomes sla adherence — how well lead follow up frequency matches campaign strategy example scenario a sales campaign uploads 1,000 customer leads at 9 00 am by 12 00 pm, the following results are observed metric value total uploaded customers 1,000 total attempts 2,300 total customers tried 850 total connected customers 600 total callback dispositions 120 total dnc dispositions 30 conversion (sales) 90 key insights penetration rate (850 ÷ 1,000) × 100 = 85% connected % (600 ÷ 1,000) × 100 = 60% avg attempts per customer (2,300 ÷ 850) = 2 7 conversion ratio 90 conversions out of 600 connections = 15% success rate this means the campaign reached 85% of its target leads within 3 hours, with 15% converting into sales key metrics explained metric insight penetration rate indicates how effectively the lead list has been utilized low penetration means many leads remain uncontacted conversion tracks how many leads resulted in a successful outcome or sale connected % measures connection efficiency — a direct indicator of contactability and dialing strategy callback disposition helps identify potential leads that require follow up and nurturing avg attempts per customer reveals dialing persistence — higher averages may indicate contact difficulties or ineffective timing best practices regularly monitor penetration rate to ensure optimal lead coverage use callback and dnc dispositions to refine lead quality and compliance track avg attempts per customer to adjust auto dialer retry configurations compare conversion metrics across time intervals to identify peak performance periods pair this report with campaign summary reports to evaluate roi and resource utilization