Voice Blast Campaign
7 min
Overview
A Voice Blast Campaign is a specialized outbound campaign designed to deliver a pre-recorded audio message to a large list of contacts simultaneously. It is a form of automated, one-way communication that does not typically involve live agent interaction.
How It Works
An administrator sets up a Voice Blast campaign using a quick-start guide. This involves uploading a lead list and an audio file. The campaign then uses a Fixed Pacing dialing mode to call all the numbers on the list at a constant rate. When a call is answered by a person or an answering machine, the system plays the pre-recorded audio message and then disconnects.
Prerequisites
- A lead list must be available.
- A pre-recorded audio message must be available in a supported format.
Configuration Steps
- Campaign Setup: HUMAN REVIEW NEEDED: The configuration is not done through standard menus but by following a specific guide, which requires review.
- Location: Administrator > System > Quick Startup Guides
- Action: Follow the Quick Startup Guide for Voice Blast Campaign to correctly configure the campaign, lead list, and audio prompt.
Use Cases
- Public Service Announcements: A local government sends a voice blast to residents about an upcoming road closure or a weather emergency.
- Appointment Reminders: A clinic sends an automated call to remind patients of their appointments for the next day.
- Promotional Alerts: A retail store sends a voice blast to its loyalty members announcing a major one-day sale.
Benefits
- Efficient Mass Communication: Provides a fast and cost-effective way to deliver a consistent message to a large number of people.
- Agentless Operation: Frees up live agents from the repetitive task of delivering simple, informational messages.
- Guaranteed Message Consistency: Every recipient hears the exact same pre-recorded message, eliminating the risk of agent error or variation.
Limitations
- Voice blasting is often subject to strict regulations (e.g., TCPA). It must be used responsibly and in compliance with all applicable laws.
- As a one-way communication channel, it does not allow for customer interaction or questions.
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