Choose SMS sender ID

in india, according to trai, all applications to people smses should be sent from a sender id rather than a number in the case of transactional sms, sender id is the name with which your outgoing sms will be sent similarly, for promotional sms, it will be represented by a numeric id sender id is a fantastic way to remind your customer of your brand name, so you should take full advantage of it you can learn all about the different types of smses here there are certain criteria that needs to be fulfilled for each of the type of sender ids mentioned transactional sms sender id dos it must be 6 characters long (mandated by trai don't ask us why) it is always capitalized it must be reflective of your brand name and/or trademark it must tie in well with the content in the sms it could be campaign specific (see "how to change sender id") don'ts do not choose commonly used english words or phrases like "coffee" or "smsforu" do not use other company names or brands like "airtel" or "lenovo" do not violate someone else's trademark you cannot use numbers mixed with characters for example avoid "buy431" promotional sms sender id it needs to be a 6 digit numeric sender id the header should start with the number that matches the category (as per dnd preferences) and should be unique the categories are given below 1 banking/insurance/financial products/ credit cards e g 110011 2 real estate e g 220022 3 education e g 330033 4 health e g 440044 5 consumer goods and automobiles e g 550055 6 communication/broadcasting / entertainment/it e g 660066 7 tourism and leisure e g 770077 8 food and beverages e g 880088 smses to india with the latest trai regulations in india, effective from 1st june 2020, sender ids (headers) are first required to be approved on the dlt platform https //www vilpower in/ of operators for both transactional and promotional sms our team may ask you for screenshots of the dlt platform with approved status against your sender id find out more /messaging apis/trai regulations on commercial communications dlt portal sms in india information on the trai regulations update how to configure sender id on exotel? once approved on the dlt platform, you can edit an existing sender id or assign it while adding a new exophone like below via sms configuration setting https //my exotel com/exotel/settings/site#senderid settings for promotional sms for transactional sms (edit sender id via https //my exotel com/settings/site#senderid settings https //my exotel com/settings/site#senderid settings if your account is created in sg stamp, else use https //my mum1 exotel com/settings/site#senderid settings https //my mum1 exotel com/settings/site#senderid settings for mum stamp) kindly note once you click on ok, a request would be received to us for approval and you would in turn receive an email to submit the dlt approval screenshot for the sender id request raised once the screenshot is received, we shall review the shared document and approve your request the same shall reflect on your account 30 minutes post approval how to send sms using my sender id? once approved on the dlt platform and configured on exotel, to send smsvia api, use the 'from' parameter in send sms api https //developer exotel com/api/#send sms to choose the sender id for sending it can be exophone (virtual number) linked to the appropriate sender id like 0804xxx4890 sender id itself if already linked to an exophone for transactional, it will be 6 character alpha sender id like exotel, domino, etc for promotional, it will be a 6 digit numeric sender id like 600231, 443201 etc to send smses via campaigns, select the correct sender id while creating the campaign https //my exotel com/exotel/p/campaigns like below for transactional content, you can select only 6 character alpha sender id like exotel, domino, etc for promotional content, you can select only 6 digit numeric sender id like 600231, 443201, etc note the additional step of configuring sender ids on exotel is required to avoid any misuse exotel reserves the right to reject your sender id request if it is not approved on the dlt platform or finds it does not comply with these dos and don'ts having said that, we are here to make it easy for you to send your sms, so we will give you our reasons and suggest alternatives watch a short video