WhatsApp Pricing Change Update
Important Update on WhatsApp Marketing Price Change - Effective 1st January, 2026 Effective 1st January 2026, there is going to be an increase in the WhatsApp Marketing rates for messages sent to Indian Destination numbers. Please find below the change in rates Please note that Exotel will relay the changes applied by Meta as they occur.
WhatsApp Optimised Marketing Messages API
Marketing Messages API for WhatsApp (formerly MM Lite) is Meta’s next-generation solution for sending high-volume marketing templates. It utilizes Meta’s AI optimization engine to improve delivery rates and provides superior measurement tools to maximize the return on your marketing spend.
How to Verify your Facebook Business Manager Account?
If you want to use the Whatsapp Business API, you must first complete your Facebook Business verification. Businesses can continue to use the Whatsapp business API without completing business verification until May 3, 2022, with the following restrictions 1\)Respond to an unlimited number of customer-initiated conversations (24-hour messaging windows) 2\)Send business-initiated conversations to 50 different customers every 24 hours.
Configure Exotel's Whatsapp Integration with Clevertap
Pre-requisites Exotel The Whatsapp onboarding for the CT phone number is complete. You have access to the Infra URL and credentials (which were shared with you during onboarding).
How to send WhatsApp OTP Messages?
Why Whatsapp OTP? Businesses use one-time passwords (OTPs) to verify user identity during logins, online purchases, and other transactions.
Which Whatsapp features are supported by Exotel's Omnichannel API?
Exotel’s Omnichannel API provides exciting Whatsapp features for businesses. Now, businesses can send and receive unlimited messages from end-users using the newly launched API.
Configure Exotel's Whatsapp Integration with LeadSquared
Pre-requisites Exotel WhatsApp onboarding for the phone number to be used with LeadSquared is completed. Infra URL & credentials are available with you (shared during onboarding) To activate a new phone number with Whatsapp business API via Exotel, reach out to your Exotel account manager or drop a note to hello\@exotel.
How to access WhatsApp Business API console on Exotel ?
Prerequiste Ensure that your Exotel account has KYC completed and is a Full active account ( Not Trial) Steps to Access Step 1 Login to your Exotel dashboard. Step 2 Click on the " WhatsApp" tab available on the left navigation menu.
WhatsApp Analytics Dashboard for Cloud API
Prerequistes You have already enabled WhatsApp Console on your Exotel account and onboarded a number. You have atleast 1 number onboarded to Exotel's WhatsApp Cloud APIs Note If you are using the On-premises version of the API, analytics would be available via META BM access OR via Webhooks.
How do I configure an Exophone to receive WhatsApp API OTP?
Exophone's make it really easy for businesses to go live on WhatsApp Business API in minutes . Before you start Ensure that you have the pre-requistes done You have procured an Exophone of your choice.
How do I raise an appeal to re-categorize my existing WhatsApp Templates?
WhatsApp is introducing new template categories to better support tagging and use case based pricing on the platform. Starting April 1 , all existing templates in WhatsApp business accounts will be re-categorized as per new template categories.
Configure Exotel's MoEngage Integration with WhatsApp
Pre-requisites Exotel The Whatsapp onboarding for the phone number is complete. You have the WhatsApp connector enabled on your MoEngage account.
Guide to Onboard a Number via ISV Program - Embedded Sign-Up
Exotel Account with Completed KYC Ensure you have an active Exotel Account with the Know Your Customer (KYC) process completed. Customer's Phone Number The end customer should have the phone number ready that needs to be onboarded to the console.
WhatsApp Payments Integration Guide
Payments API enables businesses to accept payments from their customers through all UPI Apps installed on their device via WhatsApp. Businesses can send invoice(order details) messages to their customers, and then get notified about payment status updates via webhook notifications from Payment Gateway.
WhatsApp Flows Integration with Exotel
Flows is a feature of the WhatsApp Business Platform that allows you to swiftly develop and deploy native, task-centric workflows on WhatsApp. This results in enhanced interactions between customers and businesses.
How to create and send a Carousel Template on WhatsApp
What is Carousel The Carousel templates allow you to send a single text message accompanied by a set of up to 10 carousel cards in a horizontally scrollable view Components in the Template Message Bubble A message bubble is required. Message bubbles are text-only and support variables in it.
WhatsApp Catalog and Product Messages with Exotel
WhatsApp Business users can share their products and services with customers by creating a catalog, which is displayed on their business profile. The WhatsApp Catalog Feature is a powerful tool designed to enhance the business experience within the WhatsApp messaging platform.
WhatsApp’s New Marketing Message Limits Policy Change: Detailed Guide
WhatsApp continues to enhance its platform to ensure it remains a valuable space for users to engage with businesses. As marketing conversations grow in importance, Meta is implementing changes to improve engagement and user experience.
Send Address Message
Note This feature is only available for businesses based in Singapore and their Singapore customers, and businesses based in India and their India customers. Address message is an interactive messages that can be sent to collect the address from the customers by the WhatsApp Businesess.
Get Started for Meta Tech Providers with Exotel for WhatsApp (ISV)
Who are tech providers? Tech Providers are businesses that provide WhatsApp messaging services to other businesses.
WhatsApp Flows: A detail guide for dynamic WhatsApp flows
Flows is a feature of the WhatsApp Business Platform that allows you to swiftly develop and deploy native, task-centric workflows on WhatsApp. This results in enhanced interactions between customers and businesses.
Receive Voice OTP on your phone from Exophone
In certain cases, there is a requirement to onboard an Exophone on Whatsapp Business. To onboard a WhatsApp business number, an OTP is required to complete the onboarding process.
WhatsApp Authentication Template
What is an Authentication Templates? It allows businesses to send OTP or Delivery code messages to authenticate users through one-time passcodes, typically digit alphanumeric codes without users initiating the conversation over WhatsApp.
Pause Templates based on Read Rates: To Enhance template engagement
Meta is introducing a new approach to template engagement by incorporating read rates as a pivotal metric in our quality rating system. Alongside traditional metrics like blocks and reports, read rates will now play a significant role in determining the quality of marketing message templates.
WhatsApp Template Re-Categorization Updates: What You Need to Know
Meta is making updates to how templates are categorized on the WhatsApp platform to ensure that messages are more accurately classified and managed. This change is part of our ongoing efforts to improve messaging experiences.
WhatsApp Business Account Ownership Transfer - Commonly asked questions
Meta is phasing out the “On-Behalf-Of” (OBO) model, where your BSP (like Exotel) owns and manages your WABA. Instead, Meta now mandates that brands directly own their WhatsApp Business Accounts through a model called WABA Sharing .