How do I raise an appeal to re-categorize my existing WhatsApp Templates?

whatsapp is introducing new template categories to better support tagging and use case based pricing on the platform current template category new template category category description business initiated conversation utility conversation facilitate a specific, agreed upon request or transaction or update to a customer about an ongoing transaction, including post purchase notifications and recurring billing statements marketing conversation enable businesses to authenticate users with one time passcodes, potentially at multiple steps in the login process (e g , account verification, account recovery, integrity challenges) authentication conversation include promotions or offers, informational updates, or invitations for customers to respond / take action any conversation that does not qualify as utility or authentication is a marketing conversation user initiated conversation service conversation all user initiated conversations will be categorized as service conversations, which help customers resolve enquiries starting april 1 , all existing templates in whatsapp business accounts will be re categorized as per new template categories this would not have an affect on the status or pricing related to your template as of now to ensure your templates are correctly tagged to template categories, you can review the new categorization on whatsapp manager step 1 open your whatsapp business account in the meta business manager panel step 2 navigate to the “ message templates ” section under account tools step 3 click on “ see all updates ” button in the banner displayed at the top step 4 review the new categories tagged to your existing templates if you feel there are templates that should belong to another category ( e g a template tagged as marketing should belong to utility category) select the template by clicking on the checkbox and click on edit category select the correct tagging for the template from the dropdown e g utility select multiple templates to submit bulk appeals for templates of a particular category raising an appeal for re categorization will not affect the status of your template i e approved templates will remain approved during the appeal process