Track Calls from Google Ads

if you use google ads https //ads google com/home/how it works/ — the online advertising service developed by google — and have enabled call reporting https //support google com/google ads/answer/2454052 , which runs on a google forwarding phone number https //support google com/google ads/answer/2382961 , you may not be able to capture the caller's actual "from" number on your exotel dashboard for calls routed to your exophone through google ads exotel receives the call from the number allocated by google, and that is the number displayed on your dashboard why the caller's number is not captured according to google's call reporting faq https //support google com/google ads/answer/2454052 , customers' calls are routed through a google forwarding number, which lets you gather data about the call google notes that caller id still works for calls routed through google forwarding numbers, "except in india" further down the same article, google indicates that japan has the same limitation if your callers are affected by this limitation, your exotel dashboard shows the google allocated forwarding number instead of the caller's actual number show the actual caller number use a separate exophone number /business phone system/purchase exophone for each of your ad groups https //support google com/google ads/answer/2375404 you can then disable the google forwarding number https //www en advertisercommunity com/t5/advanced features/disable google forwarding phone numbers/td p/563689 and choose the "use my own phone number" option instead of a forwarding one this solves the problem calls reach your exophone directly, so the caller's actual number appears on your exotel dashboard need more help? if you wish to understand this in detail, reach out to the customer happiness team https //exotel com/about us/customer happiness/ at 08088919888 or write to hello\@exotel in mailto\ hello\@exotel in the team is available 24/7