Transactional vs Promotional SMS

transactional sms these are messages which are sent to your customer to pass on information necessary for using your product or service for example a message sent by a bank to an account holder regarding his/her available account balance a message sent to the client by a company regarding his invoice amount within exotel a transactional message is one that confirms one of your approved transactional message templates for more information on how to configure your templates please check where do i create a transactional sms template and how do i get it approved? examples of transactional templates "your order no %d has been shipped you will receive this order by %s thanks for using our services " "thanks for participating in our missed call campaign to save nature your enrollment id is %d" note %d is used to substitute numbers and %s is used to substitute alpha numeric strings while adding the template, you can now use {#var#} as a placeholder for replacing alphanumeric text similar to dlt alternatively, %s and %d are continued to be supported as well promotional sms these are smses that are sent with the objective of promoting your product or service this category includes any sales & marketing messages which may or may not be solicited by the recipient promotional smses can be sent only from 9 am to 9 pm and only to numbers that are not on the ndnc registry (dnd numbers) examples of promotional sms dear travel agents, now get flat 10% off on flight (basic fare), same has been updated on the portal login now and start booking! dear %s, our team wishes you a very happy %s we have mailed you a dining voucher at your address with a 20% discount on food and buffet valid till %s you can also show this sms with voucher codes %s to avail it as a thumb rule, smses that have offers, coupons, etc can be considered promotional content as per the trai regulation for sms in india, to be compliant with dlt scrubbing guidelines and send sms using exotel, you must register your entity in any of the dlt portals and get the templates approved promotional smss will not get delivered to the numbers on dnd test sms template for dnd numbers to check if an approved sms template works as transactional copy the template click on the sms button on the top left, beside the call button on the exotel dashboard type in a dnd number (check if that number is a dnd number) and select the dlt approved sender id (header) paste the template in the sms body or click choose an sms template and select the dlt approved template replace all occurrences of %s or {#var#} (if any) with any set of alphanumeric characters, something like this rgb567kjb click send sms if the dnd number receives the sms, then the template is working fine as expected