SMS Analytics
The SMS Analytics dashboard gives you a high-level overview of your SMS stats.
SMS Stats
Filters
- All SMS: Transactional High, Transactional, Transactional Opt-in, and Promotional
- Date: Filter by Start date and End date
- These filters apply to all graphs shown on this page
Total SMS
Total SMS are split into 3 categories.: Deliverable, Undeliverable and Pending.
- Deliverable = Delivered + Failed. These messages were either Delivered to the customer or Failed for some other reason
- Undeliverable messages could not be delivered due to DLT, DND, or other errors, which should be addressed before trying them again
- Pending messages are still in an intermediate state, and will convert to a final state over time
Deliverable SMS
Deliverable SMS represents the SMS that did not have any DLT, DND, or other errors, and could be delivered to the customer
- Delivered
- Failed
Delivery Latency
Delivery Latency represents the time period over which SMSes are delivered
- Delivery Latency is not applicable to SMS Type = Promotional, as delivery reports are not available for promotional messages
- Promotional messages are excluded when computing Delivery Latency for SMS Type = All SMS
Messages over time:
The “Message over Time” bar graph shows how Total SMS Volume trends over time along with the Delivery Rate.
The date filter lets the user select a date range from
- Day-wise Deliverable, Pending, and Undeliverable messages are shown.
- Day wise Delivery Rate is shown
Total SMS Stats
Shows detailed information on Deliverable, Undeliverable and Pending messages including
- Status
- SMS Count (Volume)
- % within each section and % of the total
Status Codes
Status | Explanation | Status code |
|---|---|---|
Delivered | Status = sent | 20005: DELIVERED_TO_HANDSET 20006: DELIVERED_TO_OPERATOR |
Failed | Error that the customer cannot do anything about on their own | Subscriber (retry) * 24105: FAILED_HANDSET_ERROR |
- 23035: FAILED_SUBSCRIBER_UNAVAILABLE
- 24120: FAILED_SUBSCRIBER_ERROR Expired * 23050: FAILED_EXPIRED Other * 23015: FAILED_SPAM_DETECTED
- 23030: FAILED_UNAVAILABLE_ROUTE
- 23060: FAILED_REJECTED
- 24010: FAILED_SYSTEM_ERROR
- 24110: FAILED_OPERATOR_ERROR
- 24990: FAILED_UNKNOWN_ERROR | | Undeliverable | Error that the customer can act on | DLT * 23080: SENDER_BLOCKED_BY_DLT
- 23081: ENTITY_BLOCKED_BY_DLT
- 23082: TEMPLATE_BLOCKED_BY_DLT
- 23083: FAILED_DLT_SCRUBBING_ERROR
- 23084: FAILED_DLT_CONSENT_ERROR
- 23181: DLT_TEMPLATE_ID_INVALID
- 23182: DLT_TEMPLATE_NOT_FOUND
- 23183: DLT_TEMPLATE_ID_INACTIVE
- 23184: DLT_TEMPLATE_ID_BLACKLISTED
- 23185: DLT_TEMPLATE_DOES_NOT_MATCH
- 23186: DLT_LENGTH_EXCEEDED
- 23281: DLT_ENTITY_NOT_FOUND Other * 23070: FAILED_INVALID_MESSAGE – could be DLT related in India
- 23072: FAILED_INVALID_SENDER_ID – could be DLT related in India DND * 23005: FAILED_REJECTED_DND
- 23020: FAILED_REJECTED_BLACKLIST Subscriber (do not retry) * 23010: FAILED_INVALID_DESTINATION_NUMBER
- 23040: FAILED_SUBSCRIBER_UNKNOWN | | Pending | Nature of detailed status code = intermediate | 21010: PENDING_TO_OPERATOR 21015: SENDING_TO_OPERATOR 21020: PENDING_ON_OPERATOR |
